Behind the IHOb Marketing Campaign - This Week in Busines...

What this episode covers

Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 33 minutes long.

When was this This Week in Business episode published?

This episode was published on August 15, 2018.

What is this episode about?

Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. Hosted on Acast. See acast.com/privacy...

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.