Behind the launch of Craft Bank, the first de novo in Atlanta in over a decade

Craft Bank is the first de novo inside the Atlanta perimeter in over a decade. The bank offers a fully digital experience including faster payments and lending in addition to personal relationships. Craft launched in October of 2020 and I caught up with Ross Mynatt, president and CEO of Craft Bank, to talk about his firm’s process developing tools and experiences for today’s customers. Joining us on the podcast is Stacey Zengel, senior vice president of Jack Henry & Associates and president of Jack Henry Banking. 42% of de novos opening for business over the past four years were Jack Henry clients and Stacey shares his views on what it takes to build a modern bank from scratch and launch effectively.