Behind the Lens and the Booking | Alex & Caroline Kittoe

What makes a traveler choose your property over the one next door? We talk with fine art and travel photographer Alex Kittoe and Fora travel advisor Caroline Kittoe about how visual content and trusted travel partnerships shape that decision before a guest ever walks through your lobby. Alex explains why shooting without a clear content strategy can be unsuccessful, and why knowing whether your photos are for a website, social feed, print ad, or billboard changes everything about how a shoot should be approached. He also challenges the assumption that reels outperform static content, sharing real examples where photo carousels delivered stronger brand consistency and storytelling. Caroline pulls back the curtain on what travelers actually say when they are choosing where to stay, and it is not what most properties expect. She talks about the growing influence travel advisors have on booking decisions, how a new generation of travelers is using advisors differently than their parents did, and what makes her confidently recommend one property over another. They also dig into why brands like Huckberry are winning with long form storytelling, how luxury yacht experiences from Ritz-Carlton and Four Seasons are redefining guest expectations, and what independent hotels can learn from both.Find Alex's work at alexkittoe.com and on Instagram at @alexkittoephotos. Connect with Caroline on Instagram at @la.vita.di.lela or through her Fora Travel advisor page at foratravel.com/advisor/caroline-mccray.