Behind the Love: A Conversation With Rita McClenny

Rita McClenny is president and CEO of the Virginia Tourism Corporation (VTC), the agency tasked with expanding domestic and international inbound travel and motion picture production in Virginia. VEDP President and CEO Stephen Moret spoke with McClenny about Virginia’s top tourist destinations, marketing tourism during a global pandemic, and what it’s like overseeing one of the most enduring brands in tourism marketing, “Virginia is for Lovers.”