Behind the Mic: Affiliate Trends for 2023 with Lisa Riolo

We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of relationships is strong throughout this podcast, and indeed throughout the affiliate marketing industry. Some might say that it is a relationship based on performance, but once you’re in the thick of it, you’ll find that that isn’t entirely true. We’re taking a look at what makes an affiliate marketing relationship valuable and sustainable. Listen to find out more about:What really makes the consumer connect with an affiliate?The benefits of industry eventsThe symbiotic nature of the affiliate industryStarting from the bottom and working upKey segments of this podcast and where you can tune into go direct[05:00] – Why industry events are vital for success[15:00] – The consumer’s perspective with affiliate influencers[24:00] – The values that are appreciated in an affiliate partner[35:00] – The importance of awareness in brand development[45:00] – The importance of chemistry in the affiliate marketing industryRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions