Behind the Mic: How Built This Way Actually Happens

Patricia shares why she reached out in the first place: she had high-quality equipment sitting there, collecting dust, representing a dream she wanted but felt insecure about. She had recorded episodes on her own, hated them, and didn’t feel confident enough to hit publish. That leads into the real takeaway of the episode: most people want a podcast, but the behind-the-scenes details, the self-doubt, and the lack of structure are what stop them. We talk through the pressure of being on-mic, the fear of judgment, imposter syndrome, and the difference between “verbal crutches” and authentic personality. The goal is not perfection, it’s connection. Patrick shares his own story of how PJT Ventures started, from a 20-year radio career to a major run of setbacks: a construction business shutdown during COVID, losing his mom, multiple surgeries, and then a serious car accident. After getting ghosted in job interviews, he decided to bet on himself and build his own company. Patricia highlights what people often miss: success is rarely clean or linear, and it only takes one yes to change everything. We wrap with practical podcast truths. Audio is king for connection, video is fuel for reels, and consistency matters more than quantity. Most podcasts die early, but if you build a cadence and keep showing up, you win. The bigger message is simple: if you’ve got something to say, you should start, and if you want it done right, get support so you can stay focused on your voice, your mission, and your audience. www.pjtventures.net 00:00 Intro and “we’re back” energy 01:00 Why Patricia wanted Patrick on the show 02:00 Starting a podcast is scary, even with great equipment 03:00 Radio days and the first time we met 08:00 Authenticity vs overly produced media 12:00 Why podcasts build real connection 15:00 How Patricia preps episodes and outlines 20:00 Patrick’s story: setbacks to starting PJT Ventures 27:00 Consistency, confidence, and why people quit 39:00 Audio vs video and why reels matter 51:00 Cadence, analytics, and long-term growth 58:00 Final advice: start the podcast, get support   00:00 Welcome back and why this episode matters 01:00 The producer-host relationship and trust 03:00 Radio roots and full-circle moment 08:00 Real talk: authenticity wins 12:00 Why podcasting creates connection 20:00 Patrick’s journey into entrepreneurship 27:00 The truth about podcast consistency 39:00 Audio, video, and content strategy 51:00 Growth mindset and publishing cadence 58:00 Wrap and call to action     Built This Way, created and hosted by Patricia Muellen - entrepreneur, survivor, creator, marketing strategist, and owner of agency P. Muellen & Associates, LLCPatricia spends her days helping businesses grow and having honest conversations about what it really takes to build something from nothing.If you liked this episode, follow the podcast, share it with a fellow builder, and come connect with Patricia online.Because around here we believe in hard work, real talk, and building things that last.After all… some of us are just Built This Way.@Patriciamuellen@pmuellenassociates @[email protected]