Behind the Papaya: How McLaren won F1's marketing war

On day three of Behind the Papaya week, we are speaking to Henry Chilcott who from May 2017 to July 2020 was McLaren's Group Marketing Director and during his tenure, Henry helped to make the Woking side one of the most marketable teams on the F1 grid. Now working at Formula E, Henry took time out of his busy schedule to chat with us all things McLaren and what makes Zak Brown so good and what he does. Have a question for the show? Email [email protected]. You can also reach us on socials @ponderingpapaya on all the major platforms.