Behind The Pursuit: Will People Get Tired of Kentucky Bourbon?

Subscribe to Behind The Pursuit: From Bourbon to Brand Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance.  While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this! We hit on: Non-Kentucky brands like Ben Holladay, JT Meleck, Still Austin and Frey Ranch gaining recognition for their quality whiskey. Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance Consumers may be hesitant to move past the big six Kentucky brands due to familiarity and brand recognition The cache of Kentucky will likely continue due to marketing and consumer preferences Are there Kentucky Bourbons being made that are still riding the 'Kentucky Badge of Honor' that aren't very good? As a blender, why does Kentucky matter as a point of inclusion if that isn’t a focus of the product (or even on the label)? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices