Behind the Rebrand
from The Branigan Podcast Hosted by Branigan
How does a brand go about redefining its identity in a way that is thoughtful and impactful? From Pepsi to Uber, rebrands are a necessity for companies of all industries and reaches, for different reasons, and on different timelines. Whether the company’s product offerings have evolved, or the way the brand is visually represented needs a refresh, rebrands allow companies to pivot, reinvigorate, self-evaluate and ultimately grow in ways both directly and indirectly related to the rebrand itself. On this episode of the Branigan Podcast, we embark on our journey in reimagining our company’s identity, and how a company reintroduces itself to the world. Visit the new site: www.braniganinc.com
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