Behind the Rebranding of A&K

Katie Thompson, senior vice president of marketing at Abercrombie & Kent, talks with James Shillinglaw of Insider Travel Report at last month’s ILTM Cannes luxury show about the rebranding of Abercrombie & Kent, whose holding company A&K Group now includes Sanctuary Retreats and Crystal Cruises, in addition to a full range of tours, trips and experiences around the globe. Thompson explains why new logo and imagery reflects that combination. For more information, visit www.abercrombiekent.com. All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.