Behind the Scenes: Andrea Derbyshire's Tell-All Take on Working with Me

This week's podcast is a little bit different than normal.Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.We talk about...What it was like to work with me for 8 weeks.The most surprising part of working with me.What could've gone better.What went well.How we met.Her expectations vs. what was actually delivered.Whether she'd recommend you work with me.So tune in to this episode and get the skinny on what it's like working with me 1:1.Timestamps:00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.02:40 – Andrea shares her first impression of Nick and how she connected with him.04:30 – Andrea explains why she decided to join Nick's program.05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.07:10 – Andrea reflects on the importance of defining her target market.08:45 – Andrea shares the benefits of narrowing her target market.09:30 – Nick emphasises the impact of focusing on a well-defined audience.10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.11:30 – Andrea describes the support and feedback she received from Nick.12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.14:45 – Andrea describes the challenges she faced with her outdated website.16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/