Behind The Scenes at Jay Leno’s Garage

Go behind the scenes at Jay Leno’s Garage with their Director of Marketing.

Episode 171 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, titled "Behind The Scenes at Jay Leno’s Garage" was published on May 8, 2018 and runs 50 minutes.

May 8, 2018 ·50m · The Unofficial Shopify Podcast

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Summary

Go behind the scenes at Jay Leno’s Garage with their Director of Marketing.

Episode Description

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right?

Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products.

We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage.

You'll Learn

What's it like working for a celebrity brand?
What's Jay driving these days?
How did they get involved with Jay Leno?
Which marketing channels are moving the needle on their business?

Tune in for more details!

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