Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne

This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN. Timestamps:(1:48) - whether trail running events should have points of view(4:51) - the role of brand partners at trail running events(5:56) - race director off-season activities, business challenges(13:49) - event permitting for trail races(20:49) - inspirations for Mammoth Trail Fest(27:58) - more brand partnerships discussion(36:13) - golden trail series relationship(41:04) - Tim Tollefson parting thoughts(43:26) - how to enter the running retail space(45:47) - lessons learned working for Nike(52:15) - intentionally creating in-store community environment(57:00) - Nashville running scene(61:05) - running memberships, unique inventory(64:20) - advice for starting a running store, the zero to onePartners:Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.Additional Links:Mammoth Trail FestExchange Running Collective Follow Finn on Instagram, Strava, Twitter,Support the show