Behind the Scenes of $4.5B LiveWell Capital w/ Ben Beshear | Beyond Referrals Episode 10

IN THIS CONVERSATION, YOU'LL LEARN:How Ben built one of the most recognized ensemble brands within Northwestern Mutual, from an intern in 1999 to $4.5B AUM across 15 citiesThe Five Capitals framework that makes LiveWell magnetic to both clients and advisors,  and why most advisors are only focused on one of themWhat "Karma Capitalism" is and why it's the simplest, most powerful content strategy most advisors aren't usingHow brand equity becomes a growth engine that attracts clients and top talent simultaneouslyWhat Ben's acquisition and growth machine actually looks like behind the scenesWho wins and who gets left behind in the future of this profession, and what separates themBen Beshear is the founder of LiveWell Capital, a $4.5 billion AUM ensemble firm operating across 15 cities and one of the strongest brands built within Northwestern Mutual. He started at NM as an intern in 1999 and has spent the last two decades building something that goes far beyond a book of business.To connect with Ben, find him on LinkedIn.Connect more with Emily:Free Advisor Brand AssessmentEmily's LinkedInEmily's InstagramEmily's YouTube ChannelWonderlab StrategyWant to be on the show or nominate someone? Reach out to [email protected]