Behind the Scenes of Event Marketing: Insights from a Feld Entertainment Director

In this episode of "Stay Sporty," Professor Jeralds interviews Syeth Spurrier, Director of Event Marketing at Feld Entertainment and USC alumnus. Syeth shares his career journey, the importance of internships, and insights into marketing major live entertainment brands. He discusses the shift from traditional to digital marketing, the role of analytics, and adapting to industry changes post-COVID. Syeth highlights creative campaigns, the impact of AI, and the value of mentorship and giving back. The episode offers practical advice for students and a behind-the-scenes look at the evolving world of live event marketing.In this episode: Syeth Spurrier's career journey from student to Director of Event Marketing at Feld Entertainment.The significance of internships and early career experiences in shaping professional paths.Daily responsibilities in event marketing, including monitoring ticket sales and managing marketing efforts.The unique business model of Feld Entertainment and its major brands like Monster Jam and Disney on Ice.The evolution of marketing strategies from traditional methods to digital campaigns and data analytics.The complexities of managing multiple events and the importance of flexibility in the marketing role.The role of digital advertising and retargeting in engaging potential customers.The impact of post-COVID dynamics on live entertainment attendance and ticket pricing.Innovative marketing campaigns and community engagement strategies.The future of marketing in live entertainment, including the integration of AI and interactive audience experiences.------------------------Ready to turn your passion for sports and entertainment into a high-impact career?Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.