Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera

This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.In this episode:How the case surfaced and escalated from a backyard dig to a double homicideThe email that led to an on-camera interview and an unexpected confessionTechniques for guiding high-stakes interviews without sensationalismWatch/Read:Watch the Molly McPherson and Greg Floyd conversation on YouTube. Interviews and coverage on CBS 6 Albany’s YouTube and websiteFull video: Man confesses to killing his parents during news interview, arrested in front of stationFull video: Lorenz Kraus speaks from jail after confession to parents' murderLive & Archive:Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.Substack members will have access to the archived live conversation after the event.Content note: This episode discusses homicide and may be distressing for some listeners.