Behind the Scenes of Ground Up

Ground Up is a sharp, fast-paced ABC comedy that follows the chaotic, hilarious behind-the-scenes battle to launch a new AFL team in Hobart, blending office satire with the high-stakes drama of building a billion-dollar sports franchise. Sam Pang stars as Hugh Shen, the overworked exec trying to navigate budget battles, corporate absurdity, and the pressure of creating everything from a team song to a stadium. Inspired by Tasmania’s real-life AFL expansion, the show leans into bureaucratic chaos and witty, razor-sharp dialogue reminiscent of Veep and The Thick of It — complete with moments like Hugh opening a non-alcoholic wine bottle at 3 a.m. to prove he’s not a “waste of time.” It’s not groundbreaking, but it’s a delightfully clever, laugh-out-loud look at the madness of big projects and the people who run them. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e0ffd77efe209fae