Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry - OTR #034

Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies.