Behind the Scenes of Podcasting (Bonus EP16)

The best social sharing snippet from this interview is by far... "podcasting is vulnerable, and it's something that will bring up a lot in you, but that's something you should lean into rather than running away from. And so I hope that, Maybe someone builds up that courage to just put out the first episode, outline it, try it as a live, and then create that podcast and start that, that journey of owning your voice, owning that you do have something to say for yourself."In this episode, Isabella Sanchez Castañeda, Podcast Strategist & Ghostwriter, talks about the advantages of podcasting for small businesses. Isabella shares insights on building trust with customers through podcasting, the importance of content repurposing, and common mistakes to avoid. She talks about the significance of niche content, maintaining authenticity without oversharing, and managing the fear of negative feedback. Isabella also shares her experience in podcast strategy, her background in journalism, and her journey into the podcasting business. All the practical advice for small business owners considering starting a podcast.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.