Behind the Scenes of Professional Beauty: The Art of Event Management with Mark Maloney

Susan Routledge sits down with Mark Maloney, the CEO and founder of Professional Beauty Magazine and Trade Exhibitions. They delve into the origins of Mark's company, discussing the challenges faced during its early years, including a lack of profit for the first seven years. Mark shares insights on the evolution of the beauty industry, emphasizing the importance of community and collaboration among salon owners and therapists. The conversation highlights the significance of education, the impact of recent economic changes, and the growing demand for advanced treatments. KEY TAKEAWAYS Industry Evolution: The beauty industry has transformed significantly over the years, becoming more democratic and inclusive, with a diverse range of professionals and clients engaging in beauty treatments. Importance of Community: Building relationships within the industry is crucial. Salon owners and therapists often support one another. Value of Education and Events: Events like trade shows and educational sessions are vital for professional growth.  Challenges and Adaptability: The industry faces challenges such as rising costs and economic pressures, but these can also lead to innovation and adaptation.    BEST MOMENTS "The salon sector, beauty and hair, but particularly beauty, have a real care about their customers as their teams. And as well as some very savvy business people." - Mark "I always think, you know, clients, if you get your branding right and get your ethos and what your business is about, right and show your expertise, clients are attracted to that." - Susan "I think there'll be even more of a move to results-driven treatments and advanced treatments. I think that's still happening." - Mark "I always like to say, fill in the application. It's like it's one of the best business plans you'll do." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/  https://mag.professionalbeauty.co.uk/