Behind The Scenes Of The Launch Masterclass: The Squirrel Cam Story - Launch Masterclass starts in 2 days!

I didn't plan it.   It just kinda happened… and then it became a "thing".   A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it…   Right next to my camera was a squirrel.   And this thing is just going nuts.   Now I'm live with thousands of people. So I'm doing everything I can to stay focused and not get distracted, but I can't help it…   … my eyes keep wandering over to this little guy scampering all over my deck.   I knew I had to say something.    Dan and I laughed about it. And by the next session, he'd rigged up a second camera and "Squirrel Cam" was born.   Moments like that often feel like mistakes. But every year since, there's always someone who asks:   "Is there a squirrel cam this year?"   Yeah, it is kinda ridiculous. But "squirrel cam" is what launching is all about – showing up live, figuring things out in real time, and leaning into whatever happens.   In this clip from Dare to Launch, Chris, Dan, and I get into this more – including the full "squirrel cam" story… and how you can use "mistakes" to build a closer connection to your audience.   Want to launch or grow your business – faster? Join the Free Launch Masterclass Aug 14th at https://getyoulaunched.com/ Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco    Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!