Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)

Send Jackie A Message!Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.What You’ll Learn in This Episode:The real numbers behind franchise ownership: what’s required before day oneHow corporate models bake in mentorship, sales goals, and marketing systemsWhy paying 8% to someone else might be the wake-up call to invest in your own brandTwo non-negotiables that made me walk away from the dealHow one decision I made in anticipation of the franchise helped me scale faster than everThe difference between running a business and owning a brandThis episode is for you if…You’re a wellness entrepreneur ready to lead like a true CEOYou’ve been operating without a solid marketing or sales strategyYou want to build something that’s scalable and sustainableYou’ve been considering franchising, or you’re curious how it worksWork with Jackie MurphySay Hi on Instagram @studioceoofficialThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo