Behind the Scenes: Which surprising brands do you find at Silverstone?

Paul and Warren discuss the value of developing communication skills in marketing, particularly when getting across the value to Chief Finance Officers, and Chief Executives. Warren describes how you can win at communications and advice and tips on what you need to do.Paul takes us behind the scenes at the British F1 Grand Prix at Silverstone. He gives his perspective on the brand associations at the event, and why some brands might surprise you. Who do you think was present at the F1? And what have pigeons got to do with brand and perspective?#brandstrategy #f1 #silverstone #marketing #marketingshed #sportmarketing #retailmarketing