Behind the Scenes with Budweiser's Famous Frogs

In 1994, the mighty pre-InBev Anheuser-Busch made a somewhat shocking decision to do a comedic ad for its flagship brand. This was a big deal — up until then, Budweiser’s ads hewed to the heartland with sincere, wholesome, Americana themes and tunes. But when the firm’s longtime hometown ad agency came up with an idea for Bud's 1995 Super Bowl spot that called for animatronic frogs, August Busch III didn’t laugh them out of his office — he gave it the green light. Thus began the production process of one of Adweek’s “most iconic alcohol ads of all time,” built on the strength of three simple syllables: BUD-WEIS-ER. Today on Taplines, we're talking to Tom Woodard, the current creative director of Nashville's On the Avenue who in the mid-'90s found himself voicing Frog #1 in one of the most beloved beer ads of all time. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.