Behind The Seams | Jimmy Ekbäck: PIM, Product Enrichment, eCom, Cartier Success Story & Typical IT pitfalls

Jimmy Ekbäck has over 16 years of experience in managing product-related data and making it accessible to enable the development of applications. He was the co-founder and CTO of InRiver PIM and is currently the CTO of Occtoo, the data experience platform, which he also co-founded. Chapters: (00:00) Intro (02:17) Who is Jimmy Ekbäck? (04:50) What is a PIM? (07:31) What was there before a PIM? (09:12) Product Enrichment - PIM vs eCom (15:19) What data should be in a PIM? (20:53) How can AI be applied to a PIM? (23:25) Transferring of Data (31:43) Data Created in the Channels (35:19) Unifying Data & Composable IT Infrastructure (38:35) Richemont Cartier Story (42:44) Organizational Requirements to Succeed (45:05) Avoiding Common Mistakes Episode Links: Jimmy's LinkedIn: https://www.linkedin.com/in/jimmy-ekb%C3%A4ck-8040a13/ Occtoo's LinkedIn: https://www.linkedin.com/company/occtoo/ Occtoo website: https://www.occtoo.com/ InRiver website: https://www.inriver.com/