Behind The Seams | Martin Gustafsson: Positioning a Denim Brand, Fast Fashion, Producing on Demand, Never out of stock

Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction. (00:00) - Intro / Highlights (03:02) - Who is Martin Gustafsson? (04:47) - Positioning of Madh (11:00) - Creating a unique and durable fabric (21:24) - Fast Fashion vs Durability (26:12) - Producing on Demand (38:14) - Never out of stock in stores EPISODE LINKS Martin’s LinkedIn: https://www.linkedin.com/in/martin-gustafsson-839b1712/ Madh LinkedIn: https://www.linkedin.com/company/madhofficial/ Madh website: https://www.madhstore.com/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/