Behind The Seams | Patrik Lundström: Sustainability, Legislation vs. Free Market, The Renewcell Story, and Battling Greenwashing

Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing. (00:00) - Intro / Highlights (02:18) - Who is Patrik Lundström? (04:09) - Environmental impact of the textile industry (09:37) - Legislations vs the free market (26:21) - Greenwashing and misconceptions (34:04) - Renewcell (46:10) - Promising new technologies & solutions EPISODE LINKS Patrik’s LinkedIn: https://www.linkedin.com/in/patrik-lundstr%C3%B6m-8395552/ Renewcell LinkedIn: https://www.linkedin.com/company/re-newcell/ Renewcell website: https://www.renewcell.com/en// SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/