Behind the strategy: How Fairmont St Andrews attracts more than just golfers

On this episode of Checking we are joined by Jane Frazer, Director of Sales and Marketing at Fairmont St Andrews. We Discussed Jane’s time working in Abu Dhabi and Dubai and their differences from the UK market, her advice for listeners to wanting to attract more MICE business, and how despite being located at the home of golf the hotel makes sure to maximise its attractiveness to guests other than golfers through its strong community relationships.