Behind Willow Behavior Specialists: A Conversation with Lacy Wolter

In this episode of Behind the Business, I sit down with Lacy Wolter, owner of Willow Behavior Specialists in Saint Joseph, Michigan. We discuss how Lacy saw a gap in care for children with Autism and other neurodivergent behavioral issues, as well as care for their families. From reimagining what therapy can look like to building meaningful community partnerships, our conversation dives into the heart of their mission to increase quality of life, reduce ambiguity and stress for families, and create an inclusive, community-driven support system. With her practice now serving 40 families after only one year in business, we also explore the realities of rapid growth for small business owners and Lacy’s vision for a more collaborative, inclusive future. If you’ve ever wondered what it takes to turn purpose into impact — and build a true village around families who need it most.