EPISODE · Sep 8, 2024 · 23 MIN
北美农夫山泉Liquid Death：5年赚4.2亿的品牌营销大师课
from 小火车商业进化论
2019年创立的死亡之水Liquid Death在过去短短的5年内卖出了超过4.2亿美金的罐装水，现在估值14亿美金。这个品牌的背后是全世界最好的营销团队之一，他们都为品牌做了哪些”朋克“的事儿？(00:00)创始人背景：滑板摇滚重金属，朋克爱好一样不漏(06:30)死亡之水创立：第一个广告就是爆款(08:55)顶流广告大赏：营销团队脑洞大开[社交媒体]:全网搜索：小火车过桥播客[搞钱!还差九千多万就赚到一个亿了!]
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北美农夫山泉Liquid Death：5年赚4.2亿的品牌营销大师课
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This episode was published on September 8, 2024.
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