北台蔬果王的綠色維新變身術【菜霸子王建甫】|DiGiTalk 072 episode artwork

EPISODE · Apr 26, 2024 · 37 MIN

北台蔬果王的綠色維新變身術【菜霸子王建甫】|DiGiTalk 072

from DiGiTalk · host TDEA | 臺灣數位企業總會

菜霸子專門直送土壤的蔬食原味,王建甫董事長接手領導公司前進方向,透過不同的數位工具導入,增加接觸消費者的管道,將商品從產地直送到餐桌,同時也觀察消費客群、節慶所需,增加不同的商品多元性,打造一個與眾不同的綠色蔬菜王國! 💥本集精彩重點 🔹打入多元管道,以不同的面向接觸消費者,整合線上線下畫製版圖。 🔹經營不同社群媒體,建立菜霸子品牌形象,引流到線上APP下單。 🔹以數位化整合物流管道,直送蔬果從產地到餐桌,減少環境成本! 🔹親身一同做公益,愛心不停歇,堅持打造共好社會環境。 王建甫董事長如何以新創經營模式,領導菜霸子從原先的批發商,打造出北台灣的蔬果王國! ✍️節目資訊 💫對談嘉賓:菜霸子股份有限公司 王建甫 董事長 💫主 持 人:臺灣數位企業總會 王怡雯 執行長 精彩對談影音請至Youtube觀看:https://www.youtube.com/@TDEADiGiTalk DiGiTalk 提供數位及零碳雙軸轉型最真實的案例,涵蓋各類產業、領域,邀請企業營運者以對談方式分享企業領導者、決策者的經驗和觀點,讓您及時瞭解台灣數位轉型的最新發展。 追蹤我們掌握各種企業經營轉型訊息: IG:https://www.instagram.com/tdea_2020 FB:https://www.facebook.com/tdeahq LINE@:https://line.me/R/ti/p/@tdea -- Hosting provided by SoundOn

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北台蔬果王的綠色維新變身術【菜霸子王建甫】|DiGiTalk 072

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