被同行超車怎麼辦？找李多慧助陣、祭破天荒保固！本土機車霸主的重返榮耀之路｜財經鏡來談｜2026.02.26

from 投資不踩雷 · host 鏡週刊理財組,鏡週刊財經組

2024年，李多慧騎著台灣老牌機車龍頭光陽的機車，挑戰五天四夜環島。這家陪伴台灣人長大的在地機車廠，近期祭出破天荒四年保固，將資源重新聚焦燃油車，展現強勢回歸的決心。超接地氣的掌門人不只親跑車行聽心聲，更打出獨特「正循環」策略，企圖帶領一甲子的金字招牌再創高峰。面對未來電動車趨勢與關稅挑戰，他們將如何踩穩步伐？老字號又會如何華麗轉身重奪市佔寶座？主持：陳仲興（《鏡週刊》財經組主任）來賓：游玉琦（《鏡週刊》財經組記者） 📌到鏡週刊看更多！光陽力拚逆轉勝／光陽急催油門拚消費者心占率柯俊斌規畫新品擁抱庶民經濟 https://www.mirrormedia.mg/story/20260224fin002 光陽力拚逆轉勝3／代言人讓位李多慧柯俊斌專心做三件事重振光陽 https://www.mirrormedia.mg/story/20260224fin005 【本集節目是由《鏡好聽》製作播出的《財經鏡來談》】製作人：吳芳怡錄音後製：謝佩妤攝影：林育緯（鏡週刊提供）

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被同行超車怎麼辦？找李多慧助陣、祭破天荒保固！本土機車霸主的重返榮耀之路｜財經鏡來談｜2026.02.26

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