EPISODE · Aug 4, 2026 · 4 MIN
Beiersdorf Cuts Guidance, Bets 100 Million on Nivea
from Beauty in Five
Beiersdorf cuts sales guidance, adds €100m Nivea spend. Cosmetics Business reports the German beauty group lowered its sales outlook while committing a further €100m to Nivea activations, putting a price on re-accelerating a mass heritage brand. (Cosmetics Business) Amorepacific reports double-digit Q2 revenue and profit growth. Global Cosmetics News reports Amorepacific Group posted double-digit second-quarter gains, credited to the Americas, EMEA and Japan, a read on K-beauty's export runway beyond China. (Global Cosmetics News) Raia Drogasil to open Sephora-style beauty store in São Paulo. The Rio Times reports Brazil's largest pharmacy chain is opening a prestige beauty format in São Paulo, testing whether a 3,600-door drugstore footprint can carry more than mass shelf space. (The Rio Times) Also moving today: Dossier names Stefano Curti Executive Chairman at ‘turning point’ for fragrance brand (Cosmetics Business) LVMH Sells Patou Back to Beauty Entrepreneur Dilesh Mehta (Global Cosmetics News) EXCLUSIVE: Bubble and E.l.f. Cosmetics Launch Limited-edition Hybrid Holy Grails Collection (WWD Beauty) Well-funded innovators rush to define and lead the emerging ‘hair longevity’ category (Glossy) EXCLUSIVE: Iris Ventures Invests in French Pharmacy Brand Krème, Which Targets Ultra-sensitive Skin (WWD Beauty) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Cosmetics Business reports Beiersdorf cut full-year sales guidance to a low single-digit organic decline and put another 100 million euros behind Nivea activation, with consumer division EBIT margin now guided to 11 percent. Global Cosmetics News reports Amorepacific Group lifted second-quarter revenue 14.6 percent and operating profit 53.3 percent, credited to domestic demand plus expansion in the Americas, EMEA and Japan. The Rio Times reports RD Saude opens Raia Conceito in Sao Paulo, a 364 square metre premium beauty concept store giving over 65 percent of its floor to beauty rather than medicine.
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Beiersdorf Cuts Guidance, Bets 100 Million on Nivea
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