Being a Value-Added Product in a Commodity World

Featuring Matthew Seymour, Vice President of Marketing at Hyperion

Episode 265 of the The Kula Ring podcast, hosted by Kula Partners, titled "Being a Value-Added Product in a Commodity World" was published on December 12, 2023 and runs 28 minutes.

December 12, 2023 ·28m · The Kula Ring

0:00 / 0:00

Summary

This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.

Episode Description

This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.

Share this episode

Similar Episodes

#337 When the Conflict at Work and the Conflict at Home Are the Same Conflict

Apr 11, 2026 ·10m

Don't Be Lazy | JLP Fri 4-10-26

Apr 10, 2026 ·180m

Seeing Trials Through Seasoned Eyes #1

Apr 10, 2026 ·34m

#336 The Conversation You Were Afraid Of Was Never About What You Thought

Apr 10, 2026 ·9m

Vegan Restaurants, Airport Hustle, and The Portal | The Her Hoop Stats Podcast

Apr 10, 2026 ·32m

What Does It Take to Enter Heaven While You Live? | JLP Thu 4-9-26

Apr 9, 2026 ·180m

Similar Podcasts

The UnNoticed Entrepreneur Jim James Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com The Recalibration Julie Holly The Recalibration is a daily podcast for driven professionals who aren’t falling apart, but are quietly tired of holding everything together.A space for nervous system informed identity recalibration before burnout forces the issue.The Recalibration with Julie Holly is a daily podcast for high-performing professionals, leaders, and driven humans who are successful on paper, but feel worn down, disconnected, or quietly misaligned inside.Often, this isn’t because something is wrong.It’s because their nervous system has been carrying more than it was designed to hold.This show is for people who:Keep functioning at a high level, even when it costs them.Feel tired of hacks, habits, and strategies that no longer work.Aren’t in crisis, but know something isn’t sustainable.Sense clarity slipping even though effort remains strong.<b The 15 Minute Book Club Alex Churchill, Matt Bone We don't always have an hour or so to spare. In this new, short-form podcast, Alex and Matt interview an author, gameshow style, and they have fifteen minutes on the clock to convince you to buy their new book. With a minute to go, the alarm sounds and your hosts will throw out the meanest, saddest comment they think the internet will come up with about the book and the author gets a chance to respond.Patreon members get extra time: 15 more minutes in which you get to see behind the scenes and find out how the book was written. You can subscribe here: https://www.patreon.com/cw/15MinuteBookClubWatch the video version: https://www.youtube.com/@15MinuteBook_ClubBuy the book (UK) <a href="https://uk.bookshop.org/shop/15MinuteBookClub" rel="noopener noreferre The Jesse Lee Peterson Radio Show Jesse Lee Peterson "Uniting the races with truth instead of dividing them with lies" M-F 6-9am PT call-in: 888-775-3773 - jlptalk.com Jesse's nonprofit, BOND: "Rebuilding the family by rebuilding the man" - rebuildingtheman.com

URL copied to clipboard!