🇬🇧 Being a women in sales is a superpower! | #13 Laura Erdem - Sales Lead @ Dreamdata

Summary In this episode, Klara interviews Laura Erdem, a sales leader at Dream Data, about her journey in sales and the power of social selling. Laura shares her background in enterprise sales and how she transitioned to social selling. She emphasizes the importance of building a personal brand on LinkedIn and tailoring content to engage and educate buyers. Laura also discusses the challenges faced by women in the tech sales industry and the importance of diversity. She shares her perspective on the future of sales and the evolving role of salespeople in educating and advising buyers. The episode concludes with a discussion on upcoming events and the importance of networking in the sales profession. Takeaways Building a personal brand on LinkedIn is crucial for sales professionals to engage and educate buyers. Sales is shifting towards a more advisory role, where salespeople help buyers choose the right solution rather than pushing a product. Diversity, including gender diversity, is a superpower in the sales profession and brings unique perspectives and approaches. Sales professionals need to adapt to educated buyers and focus on tailoring their approach to meet the specific needs and interests of each buyer. Chapters 00:00 Introduction and Background 01:41 Entering the Sales Field 04:21 Balancing Personal and Professional Life 06:11 Building a Personal Brand on LinkedIn 09:24 The Future of Sales and Social Selling 14:28 Challenges Faced by Women in Sales 19:56 Swapping Bodies and Pursuing Artistic Passions 22:21 The Evolution of the Sales Profession 25:11 Adapting to Educated Buyers 27:09 Navigating the Demo Process 28:04 Upcoming Events and Conclusion -- Guest: Laura Erdem Co-Host: Klara Ahlgreen -- Want to be on the show? Apply now! ⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/C6FsHp2CKS37NkdL9⁠⁠⁠⁠⁠⁠⁠⁠ -- The podcast is presented by ARRtist Circus - the Tomorrowland for Sales & Customer Success Teams in Europe. Don't miss the event of the year - On April 19, 2024, in Berlin. Find all information and tickets at ⁠⁠⁠⁠⁠⁠⁠⁠www.ARRtist-circus.com