Being a writer, being a brand

Iain and Manuela Boyle look at the topic of personal branding for authors and seem to have slightly different points of view on the issue. It’s a tricky one. Should writers follow always try to be on their best behaviour? Or is that a pretty boring way to approach the world? Is there room for the odd maverick in the crowded social media house? Also covered is the upcoming World Book Night and a recent post by marvellous publisher of ebooks, Enhanced Editions.