Being Authentic and Truthful in Business, with Kim Sample

Kim Sample, CEO of The PR Council, the national association for public relations firms, focuses on helping the PR Councils' 130+ member agencies thrive and elevating the PR profession overall. Before joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAINS Best Places to Work in NYC, and the team's work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications, and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG, and consumer electronics. What you will learn in this episode: What CEOs and CMOs need to understand about the function of public relations How the rise of social media has impacted the public relations industry Why PR professionals are great negotiators How quickly can you tell if your PR strategy is working What are the most important things success measurements in PR What's the most important for companies to do to get their message across Resources: Website: https://prcouncil.net/ LinkedIn: https://www.linkedin.com/in/susanksample/ https://www.linkedin.com/company/council-of-public-relations-firms/ Facebook: https://www.facebook.com/theprcouncil/ Twitter: https://twitter.com/PRCouncil