Being bold, finding your customer, and showcasing your value with Jenessa Olson of Ecologicca

Do you know who you are talking to with your marketing? When Jenessa Olson started Ecologicca, she faced a unique challenge: How do you get people to buy into something that's a completely new to idea? After doing tons of market research, including actually calling her customers, she realized that she didn't have to convince people that what she had was valuable. She just had to find the right people who could already see the value. Using this information, she was able to successfully scale her business and now works with worldwide organizations like Fairmont Hotels to provide cleaner, healthier air quality to their customers. Here's what we talk about: - Why some of your health problems are likely being caused by poor air quality - Why Jenessa ditched going to law school to become an entrepreneur - The reason she decided to tackle the problem of fast-fashion - How she handled her first business crumbling in the course of 72 hours - Why preventative health is important to Jenessa and why clean air is the solution - Why she cold called the Dean of Bio Chemical Engineering at Western and how it changed the course of her business - How to effectively use social media for market research - How she has secured business with large organizations through data-driven information and effectively communicating value Connect with Ecologicca: https://ecologicca.com/ Connect with Nicole: https://www.nicolehaney.com/ https://www.instagram.com/itsnicolehaney/