Being Creative with B2B Marketing - Ahead of the Game

What this episode covers

On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠website⁠⁠⁠, ⁠⁠⁠Apple Podcasts⁠⁠⁠, ⁠⁠⁠Spotify⁠⁠⁠, and ⁠⁠⁠YouTube⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠Join for free today⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

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Frequently Asked Questions

How long is this episode of Ahead of the Game?

This episode is 59 minutes long.

When was this Ahead of the Game episode published?

This episode was published on November 22, 2024.

What is this episode about?

On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine...

Can I download this Ahead of the Game episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.