Being Defensive When Disagreeing With Marketing Clients: Swire Ho

Director of Sales & Marketing, Garuda Promo and Branding Solutions. Show notes and links: https://www.markgraban.com/mistake55 My guest for Episode #55 of “the My Favorite Mistake” podcast is Swire Ho, Director of Sales & Marketing, Garuda Promo and Branding Solutions. He is also an Ambassador for the Los Angeles Area Chamber of Commerce. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he sold it in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. Today, we talk about Swire's “favorite mistake” and topics and questions including: How did he work to be a better listener and to not get defensive when disagreeing with clients? How and why is he “constantly working on this”? How did pivot during 2020 and the pandemic to branded masks and other products? What are some common marketing and promotions mistakes? Why don't you have to spend money to impress somebody? Other social profiles: Instagram Facebook Twitter --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support