Being Helpful to B2B Prospects Through Marketing

from The Kula Ring · host Kula Partners

In order to understand the needs of B2B prospects and reach them through marketing, how can you provide a helpful experience? In this episode of The Kula Ring, Tracy Swartzendruber, the Marketing Leader of the Power Generation and Oil & Gas division at GE Digital, talks about how UX, cultural language, and feedback can help align your marketing with the ever-evolving needs of customers.

Episode metadata supplied by the publisher feed · Published Jun 8, 2021

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Being Helpful to B2B Prospects Through Marketing

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