EPISODE · Oct 28, 2021 · 51 MIN
Being intentional in your modern firm with Twyla Verhelst, CPA, and Kristen Keats, CPA
from Earmark Podcast | Earn Free Accounting CPE · host Blake Oliver, CPA
SponsorThank you to our sponsor, FreshBooks! Learn more at https://www.freshbooks.com/accountantsGuestsKristen Keats, CPA: https://www.linkedin.com/in/kristenkeats/Owner, Sherwood Tax & Accounting, Founder and Chief Executive Officer at Breakaway Bookkeeping & AdvisingTwyla Verhelst, CPA: https://www.linkedin.com/in/twylav/Head of FreshBooks Accountant Channel & Leader of the Accounting Partner Program | Creator of the Women in Accounting Mentorship Program
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What this episode covers
Twyla Verhelst, CPA, and Kristen Keats, CPA, join the show to discuss what it means to be "intentional" in your firm. From the sort of clients you want, to your firm's values, to the staff that you aim to recruit, being intentional can make a big impact. Learn how to define your ideal client "avatar," select the right technology, figure out what you really want from your business, and more.
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Being intentional in your modern firm with Twyla Verhelst, CPA, and Kristen Keats, CPA
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