Being Profitable

Revenue is a great vanity metric, but profit gets you paid. In today's episode, we talk through a simple strategy to get yourself profitable, then brainstorm practical tactics to boost profits.

We ask the expert:

• What is the biggest reason why most stores can't scale?
• What is the biggest opportunity for most store owners that they don't take advantage of?
• How do you know if you can hire someone?
• How much should you be spending on marketing?
• How do you identify your best customers?

Austin is the host of the Ecommerce Influence podcast and the founder of Brand Growth Experts. He works with established ecommerce brands to define their marketing strategy, scale their advertising, and hire the team needed to get to the next level.

Tune in for more details!

Resources

• Brand Growth Experts
• Book: Simple Numbers, Straight Talk, Big Profits!
• Book: Profit First
• Example: Pura Vida Monthly Club
• Ecommerce Influence

Share your thoughts

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Share this show on Twitter

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube

Grow Your Store in 2018

• Apply to work with Kurt to grow your store.
• Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
• Learn what's Shopify Plus got that regular Shopify doesn’t?”

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr