EPISODE · Jan 18, 2017 · 43 MIN
Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty)
from The Digital Marketing Podcast by Exposure Ninja · host Tim Cameron-Kitchen
Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences. For show notes, head over to https://www.exposureninja.com/episode18
What this episode covers
Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences. For show notes, head over to https://www.exposureninja.com/episode18
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Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty)
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