Believe in San Francisco: Why Storytelling and Hospitality Shape the Future of the City - Lynn Bruni-Perkins, San Francisco Travel Association

In this episode, Josiah Mackenzie reconnects with Lynn Bruni-Perkins, Chief Marketing Officer of the San Francisco Travel Association, to talk about where San Francisco is right now and where it’s headed. Lynn shares how storytelling and hospitality play a central role in shaping a city’s future, from rebuilding civic pride to driving visitors to powering the economy. The conversation explores SF Travel’s “Believe in San Francisco” messaging platform, the importance of residents as ambassadors, and why welcoming people—especially in moments of change—matters more than ever for cities and the hospitality professionals who serve them.Watch "Believe in the City" on YouTubeSee the "Heart of the City" neighborhood series A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands