Believe in your Story - Jordan BenShea

Jordan is the founder of Skyview Projects. She's a strategic consultant helping businesses and non-profits define, sculpt and share their story. She sat down with host Mark Sylvester to discuss her fascination with stories told well and the power of a well-crafted message. Jordan is very well connected in the local community, sitting on several non-profit boards and has an enthusiasm for each that is infectious. I love stories. I love strategy.” Topics included; - Starting with your Why and a shout out to Simon Sineck - How to look at a story and see all the potential connections to be made - How the Hero’s Journey can help you craft your story - What’s the difference between your Why and your Mission and Vision statements? - The importance of a Style Guide and why it also includes your ‘voice’ - Book recommendation: Seth Godin’s Purple Cow – read about it here - Current favorite book: Blue Ocean Strategy - How she went from a pre-law career to one in Communications - Who’s her Ideal Client? Note: Who’s yours? - Listeners of the podcast may recognize Jordan’s last name. Yes, her father is Noah BenShea, a friend of 805conversations. You may want to listen to his episode next. Keep a pencil handy as there are more quotes per minute in that show than any we’ve ever done.