Bella & Duke: Building a £50mn subscription episode artwork

EPISODE · Jul 1, 2025 · 27 MIN

Bella & Duke: Building a £50mn subscription

from SubscriptionX - The Subscriptions Economy in Retail and eCommerce · host InternetRetailing

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability. Discussion points in this episode:Learning how to fail…fastThe death curve, and how to avoid it Why achieving an R number greater than 1 is crucial for subscription businesses

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability. Discussion points in this episode:Learning how to fail…fastThe death curve, and how to avoid it Why achieving an R number greater than 1 is crucial for subscription businesses

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Bella & Duke: Building a £50mn subscription

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This episode is 27 minutes long.

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This episode was published on July 1, 2025.

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Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food...

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