Bello il logo, ma… cosa volevi dire esattamente? Quando strategia e posizionamento sono in crisi di coppia.

from Brand storytellers · host Luca Bizzarri

Molti li confondono, ma capire la differenza tra brand strategy e brand positioning può cambiare tutto. In questo episodio ti spieghiamo perché distinguere (e armonizzare) cervello e cuore del tuo brand è l’unico modo per non perdere coerenza, efficacia e rilevanza. Spoiler: come al solito, non basta un nuovo logo.

Episode metadata supplied by the publisher feed · Published Oct 6, 2025

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Bello il logo, ma… cosa volevi dire esattamente? Quando strategia e posizionamento sono in crisi di coppia.

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