Ben & Jerry’s: 5 Dollar, eine alte Tankstelle und die Geburt eines Eis-Weltimperiums

from Brand Geheimnis · host Amela Skopo

In dieser Folge reisen wir zurück ins Jahr 1978 – in eine kleine, chaotische Eisdiele in Vermont, in der zwei Freunde nicht nur Eis machen, sondern Geschichte schreiben. Wir tauchen tief ein in die Psychologie hinter Ben & Jerry’s: Warum fühlt sich dieses Eis nach Kindheit, Wärme, Humor und kleinen Momenten von Glück an? Warum verbinden wir damit mehr als nur Geschmack – nämlich Emotion, Identität, Werte und Gemeinschaft?

Episode metadata supplied by the publisher feed · Published Jan 9, 2026

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Ben & Jerry’s: 5 Dollar, eine alte Tankstelle und die Geburt eines Eis-Weltimperiums

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