Ben Checketts | 12 pursuits of mental fitness, building Rhone, a purpose-driven activewear and lifestyle brand

Ben Checketts is the co-founder and creative director of the fitness and lifestyle clothing brand Rhone, which he started with his brother. With parents in the businesses of therapy and professional sports, Ben and his brother found their way in good careers, but felt the pull of entrepreneurship. They identified opportunities and created a brand that was inspirational and grounded, and stood apart in the athletic space with a focus on "mental fitness." Their company, Rhone, has experienced double digit growth every year.Part of the company culture is a program called the 12 pursuits. Every month is a different focus on an aspect of health and wellness, both physical and mental. We discuss several of these including breathwork, time outdoors, gratitude, play, nutrition, etc.Check out Rhone:https://www.rhone.comhttps://www.instagram.com/rhoneFollow Ben here:https://www.linkedin.com/in/bencheckettshttps://www.instagram.com/ben.checkettsConnect with us:hearebros.comInstagramLinkedIn